Variable data printing, also known as personalized printing, is a way of customizing digital print pieces by changing specific elements such as text or graphics. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. It is an ideal solution for direct-mail pieces, promotional flyers, or any other type of product where it allows you to speak directly to your customer.
With variable data printing, you’re able to use what you know about your customers by providing us with a database to personalize a unique marketing piece. It will allow you to reach consumers with messages made specifically for them, which will make them feel more appreciated, while increasing your ROI on marketing campaigns. Depending on content and relevancy of that content, returns vary from double the normal return to 10-15 times.