The main benefit of direct mail is exactly what the name implies: It is direct. Your postcards are delivered only to prospects that fit a certain demographic, and they are likely to want or need what you have to offer. Unlike other forms of direct mail, printed postcards do not require any opening and unfolding and have the best chance of grabbing immediate attention. Did we mention that they’re also the least expensive form of direct-mail marketing?
Done correctly, advertising with direct-mail postcards is an easy process that can yield big results. Remember that repetition sells, so it’s a good idea to plan for multiple postcard mailings spread out during a six-month period. To have your postcard professionally printed and mailed to ensure that your company maintains a credible appearance with your audience, call Unity Printing today!