Ever notice how some businesses have fiercely loyal customers while others struggle to keep engagement alive? The difference often comes down to consistent, meaningful communication—and newsletters are one of the most effective ways to achieve that.

Many businesses still rely on luck in marketing—hoping their message reaches the right people at the right time. But hope isn't a strategy, and printing thousands of flyers or postcards without a clear audience in mind is like throwing darts in the dark.

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.

Every business wants to capture attention, build trust, and drive sales. But with so much competition, simply promoting your products isn't enough. The key to effective marketing isn't just what you say—it's how you say it.

With so many businesses competing for attention, staying connected with your customers is more important than ever. But how do you maintain strong relationships without overwhelming them with sales pitches? The answer: printed newsletters.

No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.

Newsletters are a direct line to your audience’s attention and loyalty. Whether you’re reaching out to customers, clients, or members, a well-crafted newsletter can keep them informed, engaged, and connected to your brand.

In a world where every marketing effort competes for attention, your printed materials must do more than deliver information—they must captivate, inspire, and be remembered. Digital printing innovations offer businesses the tools to create high-quality, personalized, visually stunning materials that stand out in any context.

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

Picture this: A family is preparing for their annual spring clean. While sorting through their mail, they find a colorful postcard with the words, “Dust Off Your Savings—Spring Has Sprung!” in bold letters.

The goal for restaurants and retail stores is clear: drive more local traffic, attract new customers, and boost sales. But with so many marketing options available, how do you ensure your message stands out and connects with your audience?

An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line?

Your audience is surrounded by ads—emails, social media posts, banners, and pop-ups at every turn. With so much competition for attention, it’s easy for your message to get buried in the digital clutter.

Bringing your digital designs to life through print is like watching a dream materialize. The crispness of the colors, the feel of quality paper, and the way your audience engages with something tangible—these are the moments that make print more than just a medium.

The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.

Your customers deserve to feel valued, and a well-designed EDDM campaign can be the perfect way to make that happen.

Imagine this: A long-time customer walks into your shop, holding one of your beautifully designed coupons from a recent promotion. They’re smiling as they mention how much they appreciated your “Customer Appreciation Week” discount. Moments later, they make a large purchase—and you’ve just gained a sale while strengthening your relationship.

Whether you’re a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.

Reaching your local audience can be a challenge, especially when traditional advertising feels too broad and digital efforts fail to connect with the households that matter most.

Your brand’s image is one of your most valuable assets. Every design choice you make sends a message, shaping how your audience perceives your business. Whether it’s a sleek brochure, a polished postcard, or an attention-grabbing banner, the way your brand presents itself visually can make the difference between being memorable or overlooked.

When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.

Gone are the days when business cards were static pieces of paper. Today, they are dynamic tools that merge the power of print and technology, creating a lasting impression. By incorporating features like QR codes and augmented reality (AR), your business cards can transform into interactive experiences that elevate your professional presence.

There are many ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.

Imagine you’ve just wrapped up a conversation with a potential client or business partner. As the discussion concludes, you reach into your pocket and hand them a beautifully crafted business card. The cardstock's weight, the design's precision, and the attention to detail impress them. Your business card remains on their desk long after the meeting, a tangible reminder of your professionalism and brand.

While we live in a digitally driven world, where networking often involves online profiles and QR codes, the business card continues to be a timeless and impactful tool for making a strong first impression.